Over the span of two years since its inception NO.NA.MÉ has won 3 prestigious design awards for its jewellery compilations. The collections have been lauded for their modular design and gender-neutral aesthetic.
INDIA'S BEST DESIGN PROJECT, 2020
Designed by Smruti Mathisekaran, and winner of India’s Best Design Project 2020, the jewellery in the ‘A Bar, A Circle, A Detour’ collection is completely dismantle-able; most of which can be worn in more than one way.
The dismantleable nature of the jewellery makes it possible to combine parts of two or more jewellery pieces together to create a new another.
This also simplifies the production process by creating only a set number of simple components made of either brass or leather. These brass modules, which are machined and leather straps handcrafted, can later be easily put together into simple but elegant statement pieces by hand - thereby creating a ‘DIY’ experience for the buyer.
INDIA'S BEST DESIGN PROJECT, 2021
Designed by Smruti Mathisekaran and Gehana Doshi, winner of India’s Best Design Project 2021, the jewellery in the ‘Binary-non-Binary’ collection takes inspiration from a binary code encompassing 0s and 1s, envisioned for all gender identities that are both inside and outside of the gender binary system.
Every jewellery in this collection is designed for disassembly making it a composition of mono-material that is well suited for recycling, easy maintenance, re-use and multi-configurability.
LEXUS DESIGN AWARD
LIFESTYLE ACCESSORIES CATEGORY, 2022
‘A Bar, A Circle, A Detour’ collection designed by Smruti Mathisekaran won yet another award in 2022 for its ability to create “more” with less material with its “multi-configurable” design concept. This results in not just lesser consumption of raw material but also minimal material wastage owing to simple symmetric geometric shapes.
The modular nature of the jewellery simplifies the production process that involves creating only a set number of simple components made of either brass or leather. These brass modules which are machined and leather straps which are handcrafted, can be easily put together into simple but elegant statement pieces by hand - thereby creating a ‘DIY’ experience to the buyer.